Why Winter is a great time to sell real estate in Geelong

Scott Hunt
Winter is upon us now and traditionally in the Geelong and Torquay real estate industry can be considered a time to consolidate after a busy Autumn and prepare for a busy Spring.

There is a common misconception among people thinking about selling their homes that they should wait until Spring. Why? Well, generally people want their gardens to look pretty and think that buyers don’t want to come into the miserable Geelong weather in Winter. Many real estate agents are probably happy to kick off their shoes for a couple of months and have a bit of a break to re-energise for Spring.

Well, guess what? People need to buy real estate in Winter as well!

There a couple of very important reasons why Winter is a great time to sell your home in Geelong, Torquay, or anywhere.

There is far less competition in the marketplace. If do choose to wait until Spring to sell your home then you will be hitting the market just as the flood of properties hit. The market shifts and buyers have far more to choose from. This means that the market momentum shifts in to the buyers favour and you may need to be more flexible in the price you accept. The performance of the real estate market in Geelong, as it is anywhere, is heavily influenced by the balance of supply and demand: As the supply increases, if the demand does not increase in harmony then the market stalls and buyers gain the upper hand.
In Winter however there is no such flood of properties. As the majority hold off, those looking for an opportunity to sell is a less crowded marketplace can capitalise. It doesn’t matter what time of year it is, there are always people needing to buying real estate in Geelong and Torquay.
When it comes to people asking me when the best time to market and sell their home, I often find myself using the phrase “there’s no time like the present”. This is especially true of unique properties but can apply to any property. Because you just never know when the ideal buyer for your home is in the market. Wait until Spring and they may have already purchased a home from someone who didn’t. Real Estate is an unpredictable caper and the success of a sale often relies on being in the right place at the right time. While a quality real estate agent will make sure your home is seen in the right place, it is almost impossible to know with certainty when it i the right time to capture that special buyer.As I said, this is especially relevant to unique homes as often we are looking for that unique buyer. These types of buyers don’t necessarily wait until Winter is over, so why would you?

This year will be an unpredictable Spring with a Federal Election looming and of course, nothing happens until after the AFL grand final weekend anyway. So if you are ready to sell your home, why wait? Winter can be just as an effective time to sell in Torquay and Geelong as any other.



Scott Hunt is a Geelong and Torquay Real Estate Agent and the Director of Geelong Real Estate Agency Aspiron Real Estate.