Selling Your House Privately - It Just Makes Sense (And Dollars)

Lucas Raby

Selling your house privately can sound intimidating especially if it is your first time. But the truth is that you do not necessarily need a real estate background to be able to sell your own property and despite what many may think, it is actually legal. Real estate agents can handle all the work for you, but you will have to pay them dearly for it. You will realise that selling your house on your own will benefit you in more ways than you can think of.

Maximise your profit

Using a real estate agent can cost you up to 5% of the total price of the house, depending on who you go with. If the house sells for, let’s say $1 million, you will have to give up around $30,000 to pay the agent fees and commissions. Selling your house privately will not cost you anywhere near that much. You can opt for cost-effective ways to market your property to maximize your earning potential.

Sell your home privately online

More than 90 percent of consumers turn to the internet when looking for a property to buy. You can take advantage of this trend to market your home to a large audience, no matter which part of the country you are in. There are online services that offer to list on privately and reach potential buyers without having to go through a full-service agent. Again, you need not be a real estate pro to be able to create a listing and have these type of companies publish it on the large real estate portals to help you to get more exposure. 

Personalised selling

Nobody knows your home better than you do. Although real estate agents are expected and are generally familiar with the local area where the home is located, they cannot provide a thorough and detailed description of your home to potential buyers, not like you can anyways. Potential buyers can also have questions about the house that only you know about. If you directly communicate with them instead of using a middleman, you can possibly close the deal sooner. You can also bargain for a better deal with the buyer, agree to reduce the price of the home, or anything that can help it sell more quickly.

Sell your home sooner

Real estate agents can have other properties to sell, and you can never be sure that they will prioritize yours. By selling your house privately, you can give it all the attention it needs to sell sooner. You are able to use all the tools available to market your property—flyers, newspaper ads, real estate sites etc. Sometimes, putting up a ‘for sale’ sign is all it takes to get your house noticed by prospective buyers. These are fairly easy to get a hold of and the companies that I previously mentioned will be able to help you with this.


Selling a house privately allows you to maximize your profit potential. There are different marketing tools, both online and offline, which you can use to increase awareness about the property you are selling. Without a middleman, there is direct communication between you and the prospective buyers. Even when you are not an expert in real estate, there will be no question about your home that you cannot answer.