Getting Ready for your First Date on the Market

Fiona Ruth
Home is where the heart is. Fact. While constructed of bricks and mortar what really counts when it comes to purchasing your next home is the lifestyle that home can provide us. Yes, buyers have a checklist of the things they NEED in their new home like 3 bedrooms, a big backyard or close to schools but after finding a number of homes in a suburb that meet that specific criteria, what is it that really makes them decide to actually sign on the dotted line? Buyers, quite simply, are seeking an emotional connection that makes them “fall in love” with a home; indeed they make that initial emotional connection within the first five minutes of walking through the front door. Why? Because, they can generally see up to five areas of the house from there. If they like what they see, they are hooked – “in love” at first sight!

Vendors need to imagine they are preparing their home for sale like they are getting it ready for a first date. They need to romance the buyer. Think back to when you embarked on meeting the person you fell in love with? Did you go “as is” or did you go all out to present yourself in the best possible way? Chances are you made a special trip to the shops to buy a new outfit, you went to the hairdressers and the manicurist and you wore your favourite perfume.

Speed Dating...What Happens when Buyers Start Looking?

Speed dating gives men and women a mere five minutes to introduce themselves and make enough of an impression to merit a real, full-length date. It takes place in large groups so that each speed-dater has a couple of dozen or so brief chances to make a love connection. First impressions make or break the outcome.

Much like speed dating, buyers on the hunt for a home do something similar. They have their list of homes that they have found in the paper or off the Internet and armed with a GPS and the open home inspection times they move rapidly from house to house in a short space of time in their own quest for “house love”. And, just like in speed dating, positive first impressions are crucial for getting your home sold, because buyers are comparing several properties within a very short time span.

You had me at Hello!

To sell your house, your best bet is to create a sensory event that bombards the buyer with an emotive reaction. You want your home to
• Look good
• Smell good
• Sound good and
• Feel good

Dress your house to impress and entice your buyers to discover the love of their life in your home.